the breast express bus tour
Join us on a 12+ city joyride of support for nursing and pumping parents! July - October, 2024
Our inaugural bus tour proved that our unique mobile sanctuary is a beacon of excitement, providing a one-of-a-kind opportunity for people to engage with the pumpspotting mission in various communities, workplaces, and hospitals nationwide. Previously, we traveled to over 60 cities, from birthing centers to NASA. on board, families connect with peers, discover new products, consult with experts, and engage with our brand partners. It's a comforting corner-on-wheels for nursing, pumping, and feeding, all while fostering connections within each community it touches.
Our Community Reach
Over 5K parents met, and spent an average of 2+ hours on board.
Participants: 40% feeding moms, 20% expectant moms, 15% hospitals, 15% families, 10% workplaces.
58 million media impressions with customers, tour partners, influencers, community partners, DMEs, birthing centers and hospitals.
55,000 social media following.
The Breast Express Bus Is More Than Just A Vehicle; It’s A Movement
The "Barb, The Breast Express Bus" represents a significant social initiative. In the United States, the maternal mortality rate is alarmingly high for a developed nation, with current generations facing a higher risk of pregnancy and childbirth complications than their mothers. The situation is particularly dire for Black and Indigenous women, who face mortality rates two to three times higher than their white counterparts. With this initiative, we aim to create a sense of collective excitement and to invigorate and broaden our community. This encompasses everyone from our customers and parents to our collaborators. By doing so, we aim to instill a lively spirit and communal passion within the maternal and lactation support community, all in the pursuit of a noble cause - increasing better maternal health outcomes for all!
