The business case for breastfeeding support is enormous
Founder and CEO Amy VanHaren on the launch of pumpspotting for business.
The U.S. has lost millions of women from the workforce recently.
With caregiving responsibilities often falling disproportionately on the shoulders of women, the ongoing pandemic has only exacerbated this inequity.
It’s never been more apparent that working parents need to be seen in the workforce - and they desperately need champions in their corner.
Breastfeeding is often an invisible part of that story. Mothers are needed every two hours, whether they are with their baby or away. With that level of demand, it’s no surprise that nearly half of baby-feeding workers are considering a job change, and return-from-leave retention rates are at an abysmal 59%.
Working mothers are searching for a better way.
That’s why it is so clear to us that businesses of all sizes need a simple lactation support solution for working parents.
pumpspotting helps parents reach their baby-feeding goals and makes it easy for companies of any size to create breastfeeding-supportive workplaces.
Our mobile app supports parents in navigating the day-to-day of feeding through connection to a community of parents and lactation experts, access to comfy places to nurse and pump, and non-judgmental encouragement. It also serves as the central hub of breastfeeding support for employers, removing barriers inside the workplace and around the world to make it easier for companies to help their working parents work, nurse, pump and thrive.
With most women becoming mothers - and most mothers breastfeeding - pumpspotting helps working, baby-feeding employees be more present, stay longer on the job, and feel more positively toward their employer.
In turn, companies that invest in our cost-effective solution see a stronger bottom-line, a healthier, happier workforce and increased company loyalty.
The choices we make for working mothers during this period will echo for years to come.
We are on a mission to not only help parents reach their feeding goals but also to make breastfeeding/baby-feeding-supportive work climates possible at every organization.
Because not only is breastfeeding good for baby - it’s good for business, too.
If you want to bring all these benefits and more to your business, we’re here for that. Schedule a quick call with us today, and we will show you how turnkey and easy it is to get started.
Let’s keep the conversation going; let’s keep showing up for working parents.