i’m an entrepreneur & former wntm (working, nursing, traveling mother) to two kids.

i’ve nursed in parks and playgrounds and parking lots and on hiking trails. i’ve pumped in makeshift offices, dressing rooms, my backseat, bathroom stalls and even between businessmen at 20,000 feet. i've hand expressed, had mastitis, seen many a look from others and a new level of crazy from myself when the frozen milk i shipped cross-country didn’t arrive.

i’ve had the great fortune to feed two beautiful children with my beautiful boobs.

yet somewhere over the course of my breastfeeding journey, navigating work and pumping, parenthood and professional life, i began to feel that something was missing. that i was feeling alone but not alone at all. women world-over nourish their wee ones every moment of the day and there is such strength in that collective energy.

isn’t is time we tap into that?

it's time for us mamas (and parent supporters) to come together to connect and share stories (and killer pumping spots!) so that we’re not so isolated on our boob-ventures. let's nourish feeding parents and change the way the world treats breastfeeding.

all it takes is a little conversation,  a fresh technology perspective, and a whole lot of cheering on. you ready?

let's get pumpspotting.   

- amy

the team

Amy VanHaren, CEO & founder

Amy VanHaren is an entrepreneur, mother, writer, speaker two-time breastfeeder, and founder of pumpspotting.

Amy has built communities and led creative digital storytelling and marketing for over 20 years. She experienced deep isolation while trying to navigate working and breastfeeding and saw a better way to unite and empower all the nursing and pumping women of the world so she went on to create pumpspotting.

She’s pitched on a moving escalator on Apple’s reality show Planet of the Apps, named a Forbes Next 1000 Entrepreneur, and awarded as a high-impact startup by MassChallenge.

Amy never imagined that her passion to nourish her own family would lead her to nourishing others and take her 25,000 miles cross country on a 40-foot RV called the Breast Express. But now, as passionate as ever, she’s out to help millions more women reach their breastfeeding goals.

Say hello, Amy loves to send handwritten notes and to hear from moms. 

Jesse Baines, VP of Brand Marketing

Jesse is a passionate advocate for using business as a force for good, dedicated to creating lasting, positive change for working families, communities, and the planet.

Raised in a Maine fishing family, Jesse developed a deep respect for the natural environment and the working families who have safeguarded it for generations. This upbringing shaped her commitment to advancing climate solutions and supporting the health and well-being of middle- and working-class communities.
Jesse’s career spans agency leadership, in-house marketing, and communications roles across food brands, environmental non-profits, trade groups, and economic development organizations. Her expertise in brand building, storytelling, operations, and PR has driven year-over-year growth for startups, established businesses, and non-profits alike.

As the former CMO of Atlantic Sea Farms, Jesse led a globally recognized communications strategy that championed climate adaptation through aquaculture while launching and growing the brand in grocery and foodservice markets. Jesse’s work is defined by her ability to weave data, context, and human connection into campaigns that inspire action and amplify purpose. She is committed to partnering with organizations that align with her mission to create healthier communities and a more sustainable world. 

Alisa Marie Beyer, Chief Operating Officer

Alisa has never met a problem that can't be solved with a workplan and a spreadsheet! As Chief Operating Officer at Pumpspotting, she provides strategic and operational leadership to ensure excellence across daily operations, drive scalable growth, and optimize business performance. Working closely with CEO Amy VanHaren, Alisa plays a key role in developing and executing strategies aimed at scaling the business, enhancing operational efficiency, and positioning Pumpspotting as a leader in women’s health tech.

the board

caitlin wege
Caitlin is a partner at MooDoos Investments, a private family-owned investment fund that invests in early-stage companies throughout North America. MooDoos is industry agnostic and invests in several industries including life sciences, manufacturing and education technology. Caitlin is an experienced angel investor and fund manager that serves on the board of portfolio company Contract Pharmaceuticals Limited, and its sister company, Glasshouse Pharmaceuticals. In addition to her work with MooDoos, she is President of the Tech Coast Angels, San Diego Chapter. She is also a Trustee and finance committee member for the Wege Foundation, an environmentally-focused family foundation based in Grand Rapids, Michigan, a board member of The Ecology Center, in Orange County and serves as a mentor and advisory board member for the ZIP Launchpad, the business accelerator at San Diego State University. Caitlin is passionate about fostering entrepreneurial and investor education and learning.

tim hoescht
Tim Hoechst was the Chief Technology Officer at Accenture Federal Services (AFS). In this role, Tim represented AFS with Federal Government executives and offered guidance on the application of new and emerging technologies to challenging information problems.

Prior to Accenture, Tim was the CTO and a Founder at Agilex, a Virginia-based IT services company. He was responsible for helping to guide Agilex’ technology vision and he supported the development of strategic technology solutions in mobility, advanced analytics, and the cloud.

Throughout his career as a technology executive, Tim has been a spokesperson on technology and industry issues. His main talent lies in describing sophisticated concepts in accessible language. He has been influential with clients, at conferences, on Capitol Hill, and in the media. He has also acted in a special advisory capacity to several Government organizations on science and technology issues.

After nearly 30 years working in Government information technology roles, Tim recently relocated to Portland, Maine with his wife. He is learning how to build traditional wooden boats and he serves on several boards.

joe powers
Joe joined Maine Venture Fund in 2019. As Principal, Joe sources and negotiates deals and sits on several boards as a non-voting observer. Prior to MVF, Joe worked for a number of startup technology firms (Tesla, Zoox, Clean Marine Energy) in a variety of roles. Joe also has experience as an entrepreneur (Ripso) and angel investor. Joe is an alumnus of Middlebury (BA) and Tuck (MBA).

susan morris
Susan V. Morris is Principal of Susan V. Morris LLC, a business strategy firm offering expertise on the impact of changing lifestyle trends on existing and new businesses, especially those in the residential, workplace and leisure industries. She co-founded NewHeight Group, a Portland-based real estate development firm creating urban mixed use projects.

Prior to having her own businesses, Susan’s varied corporate experience included a 13-year career with Marriott International and several years with HQ/Regus Virtual Offices.Susan is a Maine Angel investor and a founding organizer of Startup Maine and TEDxDirigo. She is actively engaged in Maine’s entrepreneurial ecosystem, mentoring both entrepreneurs and investors via organizations such as Maine Center for Entrepreneurs, CEI, Greenlight Maine, Women Standing Together, and Northern New England Women’s Investor Network. She created A Guide to Resources for Maine Entrepreneurs, now in its 5th edition.

A Canadian who grew up in Montreal, Toronto, Winnipeg and PEI, themes in Susan’s life revolve around a love of the out-of-doors and the arts. A woman of high energy, she is an active participant at Portland Ovations, Portland Stage, Portland Museum of Art, SPACE, Portland Trails, Bicycle Coalition of Maine, and Maine Island Trail Association.